By Women, For Women We believe it takes a woman to know what a woman wants. From our founders (Ruthy and Shelli, two industry veterans), to our designers (also women), and our real-life muses (that’s you), we’re a celebration of stylish, accomplished women getting exactly what you want.
Cool Sexy Classic Creating fashion that works for your real life is the foundation of everything we do. Our tight curations of essential looks channel forward thinking, love your body, and exude easy sophistication. Every piece is designed to go with you from day to night, mood to mood.
Just Like You We make things for how it feels on you – not how it looks on a runway, in a catalog or on a hanger. We meticulously approach cut – so it fits like it was made for you. We work selectively with fabrics – so it skims, stretches and breathes with you. And we make as much of the collection as possible in L.A. – where we’re based. We obsess over each piece so your style can be effortless.