Emma Knudsen, the label, was founded in February 2016. After 10 years in the fashion industry, and 3 years studying at London College of Fashion, the company began when Emma found herself applying to design job after design job- only to be continually told she did not have enough experience. Fuelled by frustration and passion, Emma founded the label which started out as a handmade, made-to-order line, sold through Etsy.
Since then, Emma Knudsen has grown their Etsy Shop offering and added a full e-commerce shop. The line has been in over 10 boutiques across Canada and Emma has recently undertaken collaborations with Etsy, Jillian Harris and Monika Hibbs.