In a society that profits from your self doubt, liking yourself is a rebellious act.
Emily Salsbury founded the company in 2018 with the goal to become an innovator in all areas of the fashion industry. One year later, she made her friend and first employee Rebecca Chorney, her business partner.
The brand stands on very strong values from the founder.
Intelligent design, high-quality fabric, uncompromising fit, strategic business modelling, and innovation in sustainability.